Global Market - Publishing Facts in India

Top 10 Publishing tips for your book in India
If you are a new writer and looking to gather information for publishing in India, here are the top ten facts and news that may help you define your way into publishing in India.
India has more than 35 languages, but a majority of the population now speak English. In recent times, the number has been growing and is expected to grow as educated class of people is increasing and the importance of learning English (as it is recognized internationally) has been growing.
Indians are not finicky in the quality of paper, so the books are printed cheaply in India and are sold at different places, from high glitzy malls to small stands on a railway platform.
Self-publishing is still an emerging market, a lot of books are mainly printed, distributed by a publisher.
Mobile eBook apps may be the upcoming trend in the market of eBook publishing because a lot of people in India own smartphones ranging from less costly to the costliest ones.
Book Marketing in India is still done the traditional route, media coverage is the best way to get your work to the audience.
Book promotions are done through media interviews and through the literary festivals.
The biggest literary festival is held in Jaipur every year and there are other smaller ones that happen in other parts of the country.
Top niches are higher education books or self-help books and the next ones in the list are mythological stories.
Self-publishing is emerging, but most of the books are published by the publishing houses and people still read the physical books more than using the devices like kindle or mobile apps.
Authors in India don't get rich except for a few authors that make their way into International publishing and do speaking engagements globally.
The concluding fact is that there is a very high potential for emerging authors who are passionate about their work in self publishing field in India. And also who might otherwise have thought that they missed the boat when self publishing first started and US & UK authors were very successful. Now, is the time for those authors & writers to tap into India publishing market or in Asian countries, explore further and do your best work.
Though there are many languages in India, English is still the recognized language of the educated class and many families of low to middle class are very well versed in reading and writing books in English language. So, there is a high potential for the new authors in self publishing field to be successful in selling their books in India.

7 Tips On Avoiding The Mess

If you would like to avoid all the disgraceful pitfalls of the 97% of network marketing reps who fail to break even or sponsor a rep to save their lives, then this could be one of the most crucial lessons you'll ever learn...
Warding off the 7 pitfalls requires you to:
(1) Build iron-clad credibility for yourself
(2) Produce a marketing system for your marketing business on the net
(3) Render targeted leads and prospects
(4) Monetize your leads and generate cash flow for your business
(5) Establish a solid relationship with your leads
(6) Deliver the right offer once they've warmed up to you and you've established the rapport
(7) Duplicate this entire system flawlessly and help others along the way
Here's how you are able to achieve the tips above - you must center on building your credibility 1st. There's a way to achieve this even if you're brand spanking new in marketing... it's by putting out your very own books.
You see, in internet marketing, individuals always distribute books written by other people. When somebody reads a book, it produces a strong bond between the reader and the author and it even builds split second credibility! As a matter of fact, when you have your own book, rather than distributing books by other writers, your downlines can distribute YOUR book, in effect building YOUR internet marketing business and building YOUR name at the same time (rather than another famous writer... )
The Internet is the complete medium to circulate your book. In digital format, individuals can download your book with no duplication cost (no stocking, no paper involved - just a PDF file!)
100s, even 1000s of individuals can download your book and know who you are! As a matter of fact, the Internet also happens to be the place where you are able to get endless leads for your business! You are able to get an endless source of traffic from the search engines, blogs, forums, Facebook, MySpace and many other popular sites - we're talking about 1000000s of visitors online. So does it add up to position your business on the net where individuals can find you? Naturally!
"On the other hand, not everybody can compose their own book, right?" Yeah, I understand that not everybody is gifted with the ability to write like a J.K. Rowling or a Stephen King. And ghostwriters are not cheap today. Is there a different way to get your own book? Naturally - it's called Private Label Rights (PLR)! Once you have the assembled a strong relationship with your clients, they'll purchase your offers immediately. And best of all, you are able to duplicate this entire system flawlessly and help others achieve success!

Should You or Shouldn't Publish Your Work Online For Free?

Are you a first time author who thinks of publishing some of his or her books online for free?
Even as an expert in online writing and publishing, are you confused or you need more answers to whether you should continue publishing free contents online? If yes, then this article is for you. . . I'd suggest you take time to read this article from beginning to the end.
Submitting or posting your very own book online for people to read freely has both advantages and disadvantages. Let's begin with the advantages. On advantages, the importance is that for a first time author or an expert, writing and publishing book online for free is a great idea. To begin with, getting your name out there for recognition, getting free reviews and critiques, especially a positive comments will put a glimpse on your face, they let you know what's working well and what's not in your book, this may be an encouragement to for you to publish more freely. It simply helps to start building a reliable audience who value your writing. This is also a "platform" to set up, to build followers, and you've without a doubt proved that there's a marketplace for your very own writings or books, knowing that can it will enable you to earn more when you publish them, it will help in achieving success in online writing and publishing through gaining invitation speaking engagement, having book deals and more. All this seems effective it might give you lasting advantages and profits but there's often the chance you'll face the negative or disadvantages below;
Here are major disadvantages you will meet as writer who chooses to give away some of his or her writing online, that you might possibly damage upcoming books sales, receive negative feedbacks or reviews even on your best writing. It is also horribly upsetting when you publish some of your books online, maybe to your web blog, then you find out that your audience or readers are few. This might give some powerful publishing site owner's who have seen your good writings the chance to take advantage of you, by trying to publish your book as an eBook to give you percentage of proceeds (little peanuts) or even give it away free as an incentive to those who subscribe to their newsletter, What will then happen to copyright/intellectual right of the eBook? Some writers, might grab the idea like yours and goes on to publish their novel before you do, will this not affect your sale or will he or she no claim the rights?.
Publishing your work online for free is like putting all your best assets on display for your potential suitors to see and hope someone likes it.
As an expert in the writing and publishing industry I will strongly advice you to follow this little advice of mine, don't ever publish your book digitally if you're giving it away for free, publish them on a website where you will be able to remove your writing content later. You can also add some twist such as changing the book title and character. And you should always welcome and be ready for criticism at times will help you see whats wrong to make you better writer.

The Best Way to Publish a Book For Free

Publishing your very own book for a low fee or no fee at all seems like an endeavor that is too good to be true. However, I have known fellow authors who have achieved this goal. They have published their very own book that they can be proud of, and they have done it by not putting in a single cent!
Here is the best way that will allow you to publish your very own book for free!
The Best Way: Enter Into Profit-Sharing Schemes with eBook and Print-On-Demand Publishers
The fastest and easiest way to achieve this goal is to publish with online publishers that published eBooks and print-on-demand hard copy books. Some of these publishers will even list your books on their websites, the Amazon sales page, and on other online websites for free. Some of these publishers will even get you an ISBN number and a cover design for free as well.
However, there is a caveat. These publishers usually work on a profit-sharing scheme. For every book sold, you might earn 10% to 40% of royalties. They might also request that the exclusive rights of your books are transferred to the publisher, and they reserve the right to edit, repackage and resell your content without informing you, the original author.
Therefore, do check out the terms and conditions very carefully before signing with them. While this strategy can get you started easily on your journey as a published author, it might not be well-suited if you are aiming for a bestseller, or if you want to publish your greatest work of the century.
Conclusion
After considering the pros and cons of this strategy, you might consider publishing a simple book with these publishers. This will give you the necessary experience to write and publish a book. You can also test your first book to see if it sells.
Since you published your first book for free, any earnings from this book can be used to fund your subsequent book publications. Subsequently, once you have more experience as an author, you can consider other methods of self-publication, while still allowing you to retain the rights to your valued piece of work.

Business Strategy Plan for Indie Authors Publishers

Producing for an Audience / Creating for yourself?
What is the Point / Publishing Path & Road Map? / Writing & Vision
Traditional business strategy plans have components.
Sounds a bit theoretical?
OK, here is the version for author publishing:
Vital Plan / Selling Book
What makes your book so Special?
Who will want to buy your work?
Competition
Format(s) of your Book
How do you plan to promote your product (Book/eBook)?
What are your Marketing Strategies?
Calculations & Pricing
What is your timetable for writing, editing, book production, marketing etc?
Before you explore author publishing possibilities in this series, let us first have a look at your business strategy plans as an indie author and the most important question:
Why are you writing?
Are you creating for yourself (as a hobby, just for the fun of writing) - or for an audience?
Before Publishing
Can you answer these questions?
How many books with the same topic / the same genre are on the market?
Why should a potential reader buy your book as opposed to other same or similar books out there in the market - perhaps some who have been established for some time (some with good Reviews)?
What is the sales ranking of these works?
How are these books priced?
What is the social media ranking of the most successful writers in this genre?
Where are these books sold on-and-off-line?
The advice you read here is based on the assumption that you want to entertain, inform, increase your audience and eventually earn some money with your writing.
If you are producing work for an audience, it means:
• playing by at least some rules of the industry
• caring what others think of your work
• establishing an author's platform from which to communicate
• interacting with your audience and being available to them
• doing things not from your perspective, but out of service to your audience
• putting on a performance, or adopting some kind of "brand"
• marketing your work and being visible
If you are creating for yourself, it means:
Writing is worthwhile for you, regardless of who sees your work.
Why should authors have a business strategy plan?
Unfortunately many writers first create their work - and ask questions later. Any indie author can write a book, but only a successful author knows s/he is now in business.
Again: "Writing is an art - publishing is a business!"
A serious business!
What is the Point? Path & Mapping > Writing & Vision
What is the point?
There is no point to go without some kind of strategy in place if your objectives really are in building a writing career.
It is never too early to treat your writing as a business - no one would open an events business without a plan!
Publishing Path & Road Map?
A business strategy plan can help new (and established) indie authors to clarify the proper publishing path for their works.
A business strategy plan serves as a road map, helping to keep the project and related endeavours like marketing and platform building on schedule and for the author to track the results of his or her efforts.
Writing & Vision
The business strategy plan starts when you start thinking about writing a book, it covers all aspects of your future work.
At the moment you begin a novel or non-fiction book, you must already have a clear vision of the message, the audience and even the outlets where it can be sold.
Traditional business strategy plans have these components:
- Executive summary
- Business description
- Market strategies
- Competitive analysis
- Financial factors
- Operations and management plan
- Design & development plan
Genre > Competitive > Market
Sounds a bit theoretical? OK, here is the version for
indie author: publishing:
Topic / Genre & Target Audience Readers
• The topic / genre of your work fiction / non-fiction
• You target audience / readers
Competitive parameters on the market
• Your competition online and in book stores
• The likely contents, length, format etc. of the book
Assessment of possibilities on the market
• Your marketing and promotional strategies
• The expenses you face for publishing and promotions
Selling > Make Special > Why Buy?
Vital Plan / Selling Book
It is vital to have a business strategy plan because your books and you are the products to be sold.
It makes some writers uneasy, but without a plan, you cannot truly figure out a way for your book to sell itself. Think of it as a map, guiding you from starving writer to successful indie author.
What makes your book so Special?
No point in writing a book if you do not know why or if it is special. Many writers write books they would love to read, many write books who's marketing studies show readers are buying, some write books because the subject is risky or has never been explored before. Know why you and your book is special - and most important: what is the readers benefit of buying your novel or non-fiction book.
Who will want to buy your work?
Jot down all those people who likely will want your book, why the will want it and how effective they will be at getting more people to want it. Know who your readership target is. Do you have enough (at least 2,000 on each social media outlet) contacts to spread the word about your book?... and with I say 'contacts' I do not mean other writers, I mean READERS, bookworms, book lovers, book clubs, avid readers, reviewers! That is the type of audience you will want to look for.
Competition > Format > Promotion
Competition
• Research in bookstores and online, how many and which books will be comparable to the one you are writing. Check them out in libraries, on reader forums.
• Visit independent stores and go to big chains research these books on all online stores - find out what genres are they placed, what reviewers say, how their indie author pages are designed etc. to get a real picture of your competition - and your potential readers. A is a large choice of options are available from the Author of this article.
Format(s) of your Book
• Books can be sold in many formats and also in many languages. Research at least these three popular formats:
• e-book format PDF ePub iBook
• audio format
• Print format
How do you plan to promote your product (e/I-print Book)
You know people, hopefully lots of people. Online and off-line. And those people know people. Unless you can spend thousands of pounds every month for advertising, you should plan now, before you write your book social networking, book events, gaining interviews, speaking engagements, seeking book reviews and attending book shows. Schedule all these activities in advance, add as many readers as possible to your current accounts on reader community sites, all social media sites.
Marketing > Pricing
What are your Marketing Strategies?
OK, your book is available on a major online web site or in your local bookstore, but where else might it fit in perfectly?
Other online retailers where you can sell your book? Stretch your mind and think creatively:
Libraries, book clubs, foreign right sales... there are so many possible outlets for your book.
Find out what is their commissions are, and how much you would make on each sale of your book.
Calculations & Pricing
Both, digital and print books need to be proofread, edited and then formatted, not to forget a really fabulous, enticing cover.
Pricing on print books is largely based on the number of pages in the book and quality of binding, costs for cover design and book layout. Pricing is also dependent on making print books available for a wider distribution than just one of the major book outline stores online. Since a wider distribution is used, books must be priced so that the other outlets will be offered wholesale pricing.
Turbulence in the rapidly changing e/I-print book world should also be taken into consideration. Pricing may be subject to change based on sales, current pricing trends and need to create upward movement in Amazon rankings. Books may be discounted if it fits with marketing strategy and promotion.
Do not forget other expenses, such as web design and hosting, advertising, marketing expenses, phone and internet, travel cost etc. The good news: you can deduct them from your writer's income.
Timetable > Writing > Editing > Production > Marketing
What is your timetable for writing, editing, book production, marketing etc?
After you have figured out your market, your reader audience, your competition and your sales planning, you will feel much better, having a clear vision of your writing / publishing career.
A business strategy plan does not have to be scary, especially for a simple business such as your writing business. In fact, a business plan should be somewhat comforting. It spells out what you want to accomplish, in which time frame and how you plan to do it.
Cashbook / Budgets
Example spreadsheet(s) are available from the Author of this article.

Reusable Folder: What Will I Find?

I have a folder on my desktop labeled REUSABLE FOLDER. It houses all the articles, pieces of stories, beginnings or endings or poetry, information and 'what-have-we-here's' that come along once in a while and saved for a rainy day. That paragraph written last week about the little boy down the street caught bullying my dog not once but several times or that half-written story for my writer's group - what am I doing keeping these scraps that may never ever be used for anything? Good question.
Today, as I was going through this folder of hundreds of Word documents, it occurred to me that this old folder sitting here catching all the junk files and tidbits of half-writes or sentences long forgotten may seem like nothing to some people but to me it's a gold mine of story ideas or poems just waiting to happen.
My daughter threatens to toss it in the trash every time she gets on the computer. She says it like an old attic or trunk just gathering dust and cobwebs and will never be good for anything except the trash. What does she know about writing anyway? Texting her friends or messaging someone on Facebook doesn't make her the expert.
The old folder has been around a long time. As I went through the contents today, several story ideas came to mind and are on the back burner now just waiting to simmer and be written. I'm glad I didn't toss it out because there are still some pretty good ideas in it, not to mention the idea for this essay.
Some people collect dolls, teddy bears, cars, figurines, etc. Me, well, I collect reusable pieces and store them in my folder on my desktop. It may not be worth anything but someday it might turn into the next best seller or something like it! When I am faced with writer's block or just looking for an idea to write about, I go to my folder and drag out something, let it thaw out and then cook it into something really delicious! In this case, instead of actually cooking something, I write it, turning it into something good to read!
I collect quotes or pieces of interesting conversations by people unaware that I was even listening in the first place, and store my pieces in my folder. No, I'm not a spy - maybe a tad-bit curious! Writing down my searches or findings paves the way for a good story down the road.
Whatever you do to get story ideas or however you store your information, remember that it is a treasure chest of stories and poems waiting to burst forth and get written. The point is simple, write it down. Write down everything. Write all the time. You may not need it now but store it for a later use. Just write that sentence, that paragraph - that letter. Whatever it is, hang on to it if you believe there might be even a half ounce of good in it.
My folder continues to grow and perhaps another folder will soon have to be born: REUSABLE FOLDER #2. But that's okay too because when there is a shortage to write about, I know where to go find the magic needed to produce a story or an article or even a poem. Everyday, write something new and store it. Every time you use something from the folder, be sure to add something back, even if its nothing more than a short paragraph or an outline of an upcoming story project.
You might want to start another folder and swipe pieces from the Internet and use it in the same way, being sure to not copy anything but write it in your own words. Take that murder story from the news and write a synopsis for a future book project.
The point is, write it down and keep it somewhere. Once or twice a week, go through your folder(s) until you find something to write about and then let your creative juices do the rest! When you're done, write a short piece or write as much as you'd like but put it back in the folder.
Writing is hard work but it is also exhilarating and enjoyable if you are passionate about it. Keeping a reusable folder on hand will always allow you plenty to write about, and keep you busy keeping it filled. As long as you write, and keep adding to your folder, your supply of ideas will never run dry.
Keep stocking your folder and keep writing your stories! You never know what you will find that can be reused not once but many times. Hang on to that old reusable folder - let the dust form and spiders weave their webs. Look what it did for the classic children's story Charlotte's Web... it's your treasure chest of writing ideas...